"Over a bowl of steaming edamame beans, on a cold winter’s day in Chelsea, Belinda and I mourned the fact that in all our years of looking, we had still not found the perfect navy blue cashmere sweater"
Our Purpose
We are a small but perfectly-formed London-based company whose aim and purpose is to provide our customers with luxury, limited edition knitwear made in Scotland. Our designs are born in London and then crafted in Hawick using only the best available fibres and yarns and years of artisanal know-how and workmanship. Our pieces are produced in limited production runs meaning that our focus is solely on style and quality and not on quantity.
The Beginning
This all started with the desire for the perfect navy blue cashmere sweater. In all our years of looking, we had never found one that was 100% right. While the retail offering of navy blue cashmere sweaters is dizzying, we wanted to find one that ticked three boxes:
- It had to be stylish.
- It had to be made in Scotland.
- It had to be the best possible quality at the best possible price.
So, over a bowl of steaming beans in Chelsea last winter, we resolved to have a go ourselves…….11 months later, Edamame London was launched, with our first collection of Scottish cashmere and merino sweaters and scarves.
The Company
Edamame London is owned and managed by me, Susanna, the managing director and Belinda, the creative director. My background is in law in the City, but City culture was not sitting very easily with parenthood, so I resolved to do something entirely different. Belinda is a London College of Fashion design graduate whose background is in design and retail.
Together we decided that our skills could be complementary and that we could have a go at making this work. We are both passionate about quality, style and design in knitwear and we really wanted to try and do something where we could feel we were contributing in a good and sustainable way.
